NEW YORK–(BUSINESS WIRE)–
American Express today launched a new exciting chapter of its “Social
Media Show + Tell” series for small businesses. The latest tutorial
videos explain how small businesses can put the power of popular social
media platform foursquare to work for them. Accessed through American
Express’ new enhanced LinkedIn® user group for small-business
professionals, Business
Knowledge Share, the videos feature Eric Friedman, Director of
Business Development at foursquare, explaining why small businesses
should consider using the platform, and giving a step-by-step primer on
how to take advantage of its tools.
“As the social media landscape continues to evolve, American Express is
committed to educating small-business professionals about how to harness
the power of these important online platforms,” said Penni Berns, Vice
President of Americas Merchant Marketing Insights at American Express.
“As a vital part of our economy, small businesses need to have every
tool at their disposal to help them grow, and we are excited to offer
the Business Knowledge Share group as an innovative new channel through
which we can empower small businesses to succeed.”
The “Social Media Show + Tell” videos aim to demystify social media
platforms for small businesses by providing easy to understand
commentary and advice from the leading experts behind each of the
platforms. Each video shows how small businesses can take advantage of
different social media platforms, walks businesses through each step of
the registration process and clearly illustrates the business potential
of engaging customers in an ongoing dialogue. Further, group members
will be able to engage directly with the featured platform expert to ask
questions. Coupled with the collaborative community of Business
Knowledge Share, small businesses now have relevant, actionable insights
in a single, easily accessible location. “Social Media Show + Tell”
launched in January with videos containing tips and advice on how to
take advantage of Facebook. Additional videos will follow in the next
few months.
Membership in the Business Knowledge Share LinkedIn® user group stands
at over 4,500 members, and has more than doubled since the launch of the
Facebook videos a few weeks ago. Group members include small business
owners, entrepreneurs and social media experts. The group offers members
practical advice and tips about how to grow their businesses, while
providing a community of like-minded peers to exchange news, ideas and
support.
Calling All Small-Business Professionals
“Social Media Show + Tell” on Business Knowledge Share is open to all
small-business professionals regardless of their affiliation with
American Express. To join the Business Knowledge Share community,
prospective members must first join LinkedIn® and then request
membership for the group at: www.businessknowledgeshare.com.
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Merchant Services is the merchant network of American
Express, which acquires and maintains relationships with millions of
merchants around the globe, which welcome American Express-branded
Cards. Learn more at americanexpress.com and
connect with us on facebook.com/americanexpress,
twitter.com/americanexpress and youtube.com/americanexpress.
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